At RKCR Y&R I brought to life the global launch event for Vodafone Firsts. The world's first multi sensory fireworks display live at London's world famous New Years Eve firework display. Working with Bompass & Parr and the Lord Mayors Office, the task was to create an event that would get the world talking.
The final event was screened live on the BBC and watched by millions around the world, promoting the Firsts campaign and giving those who experienced the show a night they would never forget.
Agency: RKCR Y&R