At RKCR, I wrote the pitch winning campaign line, and created & directed the launch film for Bombay Sapphire.
The work involved the creation of Bombay Sapphires new end line 'Infused with Imagination', the creation of a 70,000 crystal embedded hanging sculpture, and then film direction of the launch film, and supporting making of (to save budget Darren directed rather than hiring a director).
Working with artist Yehrin Tong, the sculpture told the story of the imaginative infusion process that goes into every bottle. The sculptures creation was at the heart of the campaign, creating the posters, print and film to launch the new direction for the brand.
The campaign was launched at a gallery in London, where the creation was installed, and the film broadcast for press.
Post launch the installation then went on display at Schiphol airport, with the intention it would continue to be displayed around the world.
Agency: RKCR Y&R