Our concept was to make Great Britain famous for all the exciting things that happen here, rather than the stereotypical things like castles and beefeaters we wanted Glastonbury. And we wanted to deliver that through the eyes of people who had experienced real OMGB moments.
The heart of the campaign was a hub where people could look and share their favourite #OMGB moments. Creating a destination for tourists to see the breadth of experiences the UK has to offer beyond the capital.
The campaign was so well received the initial film soon spiralled into several, and got a commitment from the government that they would use the campaign for a further 4 years.
As well as films the campaign had an extensive print element.